"Kukholakala ukuthi ukuthuthukiswa okukhaliphile kwendawo yokugezela sekuphenduke umkhuba ongeke wahlehliswa."Ngomhla zingama-26 kuMfumfu, ngesiqondiso se-Chinese Household Electrical Appliances Association, i-China Power Grid isingathe "ukuhlakanipha - ukuphulukisa - ujabulele isikhala 2023 Isithangami sengqungquthela yemboni yezobunhloli yaseChina" sasibanjelwe eFoshan, eChina Household Electrical Appliances Association, iphini likamongameli weZhu Jun. , wathi, njengesistimu ye-smart sanitary ware emnyombeni womkhiqizo owodwa, indlu yangasese ehlakaniphile eminyakeni emibili yokuqala yalolu bhubhane ngokwesimo esikhethekile, imboni iyaqhubeka nokufeza amayunithi angaphezu kwezigidi eziyishumi zokukhiqiza ezimbili zilandelana. iminyaka, okubonisa ukuthi imakethe inempilo futhi iqinile, umkhiqizo uye waqashelwa inombolo ethile yabathengi, "Ngikholelwa ukuthi ukuthuthukiswa okukhaliphile kwendawo yokuhlanzeka sekuphenduke inkambiso engenakuhlehliswa."
Imboni yezimpahla zenhlanzeko iqukethe izitsha zobumba ezihlanzekile, i-hardware ye-faucet, amakhabethe okugezela, obhavu neminye imikhiqizo.I-ceramics ye-Sanitary ihlanganisa i-bidet, i-squatting toilet, umchamo, umcengezi, njll.;i-hardware ye-faucet ihlanganisa i-showerhead, i-faucet, i-drain yaphansi, ne-pendant.
Imboni yezimpahla zenhlanzeko imakethe yezigidigidi ezingama-200, indlu yangasese yezigidigidi ezingama-40 zomkhiqizo owodwa.2021 China sanitary ware market size of 204.6 billion yuan, 2017-2021 compound ukukhula ngonyaka ka 5%, imboni ingene esigabeni sokukhula esizinzile.Ngokwesigaba, i-hardware ye-faucet / i-sanitary ceramics / igumbi lokugezela ikhabethe lokugeza / imakethe kabhavu kabhavu ibalwa ku-45% / 26% / 16% / 12%.Phakathi kwazo, i-commode (i-bidet kanye ne-squatting toilet) iyinani eliphezulu lomkhiqizo owodwa oyinhloko, usayizi wemakethe ongaba yizigidi eziyizinkulungwane ezingu-40 zamayuan, uhlukanisa inani lentengo, intengo ye-commode ngokubhekisela ku-Wrigley, ukuthengisa. Intengo yasefekthri emaphakathi ecishe ibe ngama-yuan angama-800, inani lentengo eliphakathi lentengo yefektri yephrojekthi elinganiselwa kumayuan angama-300;umthamo wethu wokulinganisa ngokusekelwe ekucabangeleni: 1) indawo yokuhlala yomndeni owodwa esekela inani lezindlu zangasese ezingu-1.5;2) izinga lokufakwa kabusha kwendlu yangasese engamasekeni angu-80%;3) isitokwe sezindlu zokuhlala njalo eminyakeni eyi-15 ezofakwa kabusha kanye endlini yangasese, inombolo yendlu yangasese, inani labantu abadinga ukufakwa kabusha kanye ngonyaka, inani labantu okudingeka baphinde bafakwe kanye ngonyaka.Izinga lokufakwa kabusha kwezihlalo zangasese ezingama-80% ezindlini ezingamasekeni;3) isitokwe sezindlu zokuhlala sidinga ukufakwa kabusha kanye njalo eminyakeni eyi-15, futhi u-80% wabasebenzisi bakhetha ukulungisa kabusha isihlalo sendlu yangasese, ukuze isidingo sezindlu zangasese ngo-2022 sibe cishe amasethi ezigidi ezingu-45, futhi silindele lokho. isidingo okungezona ezokuhlala (okuhlanganisa izikole, izibhedlela, izakhiwo zamahhovisi, izinxanxathela zezitolo, njll.) sizoba cishe izigidi eziyi-10 zamasethi, okuzoholela esidingweni sesisonke sezindlu zangasese esingamasethi ayizigidi ezingama-55.Ngokwesakhiwo sesidingo, ngo-2022, ingxenye yezindlu ezintsha/izindlu zangasese/impahla yokulungiswa kwendawo yokuhlala/isidingo esingesona esokuhlala sizoba ngu-30%/7%/45%/18%.
Ukungena okuhlakaniphile kwegumbi lokugeza kusheshisiwe, okwenza imboni isheshe futhi.Imikhiqizo ehlakaniphile yenhlanzeko ikakhulukazi ihlanganisa indlu yangasese ehlakaniphile, ishawa eshisayo (isikrini sokugeza), isibuko sokugeza esihlakaniphile, i-heater yokugeza ehlakaniphile, ubhavu ohlakaniphile neminye imikhiqizo.Eminyakeni yamuva nje, isidingo se-smart sanitary ware B-side kanye ne-C-side besilokhu sikhula: 1) izinga lokusekela lezindlu zomhlobiso ze-B-side liyaqhubeka nokukhuphuka, ngokusho kuka-Aowei, ngo-2022, izinga elisekelayo lokuhlobisa izindlu zangasese ezihlakaniphile. ngu-28.5%/yoy+3pct, izinga elisekelayo lokuhlobisa isikrini seshawa ngu-76.1%/yoy+6.4pct, futhi izinga elisekelayo lokuhlobisa ubhavu ngu-71.9%/yoy+1.7pct;2) ukusetshenziswa kwe-C-side kukhula ngokushesha, ngokusho kukaJiuqian, ngo-2022, i-Tmall izokwethula uchungechunge lwemikhiqizo yokugezela ehlakaniphile, kuhlanganise nendlu yangasese ehlakaniphile, ishawa ye-thermostatic (isikrini sokugeza), isibuko sokugeza esihlakaniphile, ubhavu ohlakaniphile neminye imikhiqizo.I-Jiuqian, izigaba ezimbili zokugezela ezihlakaniphile ezithengiswa kakhulu ku-Tmall ngo-2022 yizindlu zangasese ezihlakaniphile/ishawa ehlakaniphile, kanti izinga lokukhula elihlanganisiwe le-GMV lendlu yangasese ehlakaniphile ngo-2017-2022 lingu-23% ngokulandelanayo.Ukungena okusheshayo kobuhlakani kungakhuthaza isidingo sokushintshwa kwegumbi lokugezela, kuyilapho intengo yeyunithi yemikhiqizo yokugezela ehlakaniphile iphakeme kunemikhiqizo evamile, ukushayela imboni yokugezela esigabeni esisha sesigaba seBathroom nezinye izici zesigaba sefenisha yasekhaya ziyefana: 1) phezulu nomfula. izindleko zempahla eluhlaza zibalwe ingxenye enkulu (ikakhulukazi izinto zobumba zobumba, izinto zokusetshenziswa ezicwebezelayo, impushana yegypsum, ithusi, ingilazi nokhuni, njll.), imikhiqizo yasendlini yokugezela i-gross margin izothinteka ngokuguquguquka kwentengo yezinto ezibonakalayo, kodwa ngenxa yokuthi umfula ungaphansi kakhulu. ifakwe kumthengisi, ingadluliselwa ngokukhuphuka kwentengo yomkhiqizo wokugcina;2) isidingo esingaphansi komfula ikakhulukazi isidingo sokulungiswa kwendawo yokuhlala, okuyingxenye yemboni yezindlu nezindlu, umjikelezo wezindlu ezithengiswayo, othintwa ithonya elikhulu lomjikelezo wezindlu ezithengiswayo.Umjikelezo wezindlu ezithengiswayo uthinteke kakhulu.
Isigaba sezindlu zangasese sihlukile kwezinye izigaba zefenisha yasekhaya: 1) Isakhiwo esifunwa phansi komfula siyinkimbinkimbi kakhulu: ngaphezu kwesidingo sezindlu ezintsha nezindlu ezingamasekeni, isidingo sokuvuselelwa kwezindawo zokuhlala kanye nezidingo ezingezona ezokuhlala (okuhlanganisa izikole, izibhedlela, izakhiwo zamahhovisi, izinxanxathela zezitolo, njll.) kubala ingxenye ephezulu lapho isidingo sokuvuselelwa kwezindawo zokuhlala sibanga ingxenye ephezulu esukela kumjikelezo omfushane wokuvuselela indishi yangasese.Lena imfuneko ephezulu yesakhiwo seziteshi eziningi zomkhiqizo we-sanitary ware kanye nekhono lokuhlanganisa ithrafikhi.2) Umphumela womkhiqizo onamandla: impahla ye-sanitary ingesinye sezigaba ezimbalwa zemikhiqizo yasendlini enelogo yomkhiqizo, futhi kunomphumela womkhiqizo.Ngokuvumelana ne "2020 China Sanitary Ware Purchase Decision Research Report" eyenziwe yiCeres Competitive Intelligence Research Institute, abathengi bathatha imali engabizi kakhulu, umkhiqizo, umsebenzi, insizakalo yangemva kokuthengisa kanye nokuklama njengezici ezinhlanu eziphezulu zokwenza izinqumo lapho bethenga imikhiqizo ye-sanitary ware.Ukwenyuka kwempahla ehlakaniphile ye-sanitary eminyakeni yamuva nje kuqinise ukuthembela kwabathengi kumabhrendi wempahla ehlanzekile, futhi abathengi bazimisele ukukhokha iprimiyamu yomkhiqizo othile ukuze baqinisekise ukuzinza kokusebenza, kuyilapho ukusebenza okuqinile kokugcinwa ngesikhathi kanye nezidingo zesevisi yangemva kokuthengisa zinezimfuneko. futhi yanda, ngaphezu kwalokho, imikhiqizo ye-ceramics ye-sanitary nayo inezidingo ezithile zokwakheka kobuhle, ezidinga ukutshalwa kwezimali okuqhubekayo ekusekeleni umkhiqizo.
(3) ukusheshisa umjikelezo wokushintsha: ukukhuphuka kwempahla yenhlanzeko ehlakaniphile kusheshise umjikelezo wokushintsha kwesigaba sempahla yangasese, ikakhulukazi ezicini ezintathu: 1) ukushintshwa komkhiqizo ohlakaniphile;2) umjikelezo ohlakaniphile wokushintshwa kwempahla ye-sanitary mfushane (uhlobene nomjikelezo wokunakekelwa kwemikhiqizo esebenzayo);3) ohlangothini lokuhlinzeka, i-sanitary ware ehlakaniphile idinga ukuqhubeka nokusebenza ukuthuthukiswa okuqhubekayo okuqhubekayo, umjikelezo wokusungula umkhiqizo mfushane, ngokusho kwe-Aowei Yun.com, izinhlobo ezijwayelekile zesakhiwo somshini ohlakaniphile ohlanganisiwe womshini wezindlu zangasese phakathi nonyaka ongu-1, imikhiqizo emisha. kubalwe u-1/3.4 Imikhiqizo emisha ibalwa ku-1/3.5 Imikhiqizo emisha ibalelwa ku-1/3 wemikhiqizo emisha.4) Isethi eqinile yokuthengisa: lapho abathengi bethenga imikhiqizo yokuhlanzeka, kunendlu yangasese ehlukile njengomkhiqizo owodwa omkhulu, kanye nesitsha sokugezela, i-hardware, amakhabethe okugeza kanye namanye amasethi ezimpawu zemikhuba yokuthenga enwetshiwe.Imakethe yokuhlobisa i-B-end nayo inesethi ye izici zokuthenga, ngokusho kwe-Aowei Yun.com, indishi yokugezela, indlu yangasese, iphethini yemakethe yeshawa inokufana.
Isikhathi sokuthumela: Dec-16-2023
